MFIIB
INTERACTIVE DESIGN + ART DIRECTION
Making connections through live action role-play —
After years of R&D development and tinkering by the research and creation team at Moment Factory, it was time to test a brand new form of entertainment.
MFIIB, was organized internally to showcase this role-playing prototype at a scale of the entire office. It was an opportunity for all employees to get involved, test prototypes, team-build and play as their alter egos.
360° Branding.
The interactive design team was tasked with creating all of the branding elements for the event. In parallel, a storyline was dreamt up, inspired by a familiar science fiction movie. The story world developed into scenarios outlining the different games and key-events that players would experience during the event.
